A modern media consumer, Shawn Singh Behal gravitates towards independent podcasts to receive his daily news. Trading radio for podcasts, Behal is especially interested in hearing real stories from real people.
Today, there are so many different forms of media and entertainment. The way in which the average person receives their daily news and information has evolved exponentially in the last two decades. Gone are the days of radio or television acting as the primary media hubs for the general public. With the advent of the internet and the expansion of its offspring of social media, the very definition of what constitutes a media platform continues to evolve. Websites and smartphone applications usher in new platforms of communication on a regular basis. As a communication professional, Shawn Behal is passionate about keeping pace with all of these new forms of media. Gravitating towards independently produced content, Behal is a particularly big fan of podcasts made by people and music produced by independent artists, rather than large scale outfits.
Podcasts: The New Radio
The growing popularity of podcasts has prompted discussion of virtually every subject imaginable. There are podcasts about everything from sports and entertainment to discussions on daily life. Some people might consider podcasts to be the new radio shows; but Shawn Singh Behal knows that there is so much more to this medium. More interactive than radio, podcasts prompt an open conversation, thanks to comment sections. Even if a podcast is not live streamed, the conversation and feedback potential stretches far beyond that of radio.
Shawn Behal has always dreamed of having his own show on a radio station. And he knows that he can’t be alone in that dream! So many people have envisioned that very same dream job. But in 2022, it doesn’t need to be a dream, because it can be almost anyone’s reality: all thanks to podcasts. In the future, Behal hopes to launch his first podcast, where he will shine the spotlight on indie musicians who are spreading messages with their songs.
